Retail
Merchandising & Sales Services
Retail Merchandising is an activity where A&A representatives visit retail locations on behalf of our clients to distribute point of sale material, educate store staff and end users about
our clients' products and services, while collecting valuable market research data. We build relationships at the store level so that our clients' products and services can be optimally positioned.
Merchandising
· Install POP and endcaps
· Replenish coupons, stickers and display materials
· Update and maintain displays
Training
· Train retail sales staff on features and benefits of our client’s products and services
· Deliver product training and information on upcoming promotions
· Educate store staff on clients policies and procedures
Sales Demos/Vendor Days
· Perform in-store demo days featuring client's products and services
· Represent clients at trade shows and special events
· For more information visit out Sales Demos/Vendor Days
page
Relationships at the Store Level
· Build excitement and enthusiasm
· Solve problems
· Follow up on requests and issues
Fulfillment
· Store and deliver client P.O.P.
· Have fully computerized system that sorts and tracks shipments
· Customs clearance
Reporting
· Provide web based customized reporting
· Data updated every 24 hours
· Field reps use PDA’s to record data
· Data presented in graphical, tabular and picture format
P.O.P. Design
· Design and produce effective P.O.P.
· We build what works in the field
· For more information visit our POP Design page
Quality Assurance
· TQM principles used
· Six Sigma philosophy
Retail Coverage
· Computer Superstores
· Mass Merchants
· Pet Supply Retailers
· Bank Branches
· Department Stores
· Clothing Stores
· Toy Stores
· Music Stores
· Grocery Stores
· Office Supply Retailers
· Tele Communication Retailers
· Convenience Stores
· Drug Stores
